Entries by Admin

Evolution of Content Marketing in India and The Way Forward

As an upcoming digital marketer have you been hearing the term ‘Content Marketing’ all over the place and wondering what the fuss is all about? Content, you may say, is obviously needed in marketing – so what’s new? Nothing actually. The exact term ‘Content Marketing’ came into existence only in 1996, but the idea that […]

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Why Data Analytics is a crucial element in Digital Marketing?

1,209,600 new data producing social media users each day.   More than 4 million hours of content uploaded to Youtube daily.  4.3 billion Facebook messages posted every day! 67,305,600 Instagram posts uploaded each day Source: IBM Marketing Cloud study Aren’t these numbers mind-boggling? Such humongous amount of data generated on various digital channels can become great food […]

How to prepare for a rewarding career in Private Equity?

Flipkart, Snapdeal, Bharti Airtel, Pantaloons have redefined the way modern businesses run. All of us are witnessing their success. There are many factors that contribute to the success of companies such as a sound business model, strong leadership, customer satisfaction and many more. Among these is a very important factor called availability of capital. Whether […]


Cleared IPCC? Add Financial Modeling skills to your toolkit

“Time and tide wait for no man”, goes the centuries old proverb. We know that becoming a Chartered Accountant is quite a time consuming process. The level of difficulty, the vast curriculum and above all, 3 years of internship. Clearing IPCC and stepping into articleship is one of the most important milestones in the journey towards becoming […]