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Financial modeling for start-ups Part II: Understanding the revenue model

In our previous post we saw how Aparna, an entrepreneur keen on starting her online garment store, starts to understand the metrics of an e-commerce business. Aparna is all excited to learn about new things and now wants to learn about…
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How Financial Modeling can help in Credit Analysis?

Let us face it, most businesses cannot survive without leverage today. In a quest for survival and expansion, companies need to resort to debt as equity alone cannot suffice the requirements. Whether it is financing a new project, meeting…
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7 actionable strategies for successful Search Engine Marketing in India

A digital marketer is much like an orchestra maestro who conducts with precision and immaculate coordination which ends with a standing ovation if you have pleased the audience. Much like a symphony, many instruments in digital marketing…
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What is Analytics Consulting and how to get there?

Business analytics has unleashed a whole new world to us and raised decision making to a radically different strata. Today informed decision is being made by slicing, dicing and scrutinizing the data. But will this analysis have any value…

Understanding the revenue model of a Multiplex

1st December, 2017 was indeed a disappointing day for movie goers as the much awaited movie Padmavati failed to hit the screens. Amid all the hullabaloo surrounding Padmavati, one section that suffered the most are multiplexes. When the…

Why should a finance professional learn Digital Marketing?

Rahul, a portfolio manager, started his own advisory firm 2 years back had a tough time scouting for new clients. After a tedious search, he managed to find few clients through friends and family. Initially, all the clients were very happy…

How to implement a successful digital marketing strategy in India market- A case study

If you are an avid rider or someone who is passionate about adventure, you sure would have been glued to the web series of Himalayan Highs: TVS ZEST 110 on You Tube. Packed with nail-biting excitement, emotions and thrill, it was a unique reality…

Start your Career with Top 10 Award Winning Digital Marketing Agencies

Ready to join the forces powering the Rs. 17000cr Digital Marketing Industry? Look no further; here is your guide to which Digital Marketing Agencies rules the roost today. Digital Marketing channel has eaten up a considerable share of…

IFRS – US GAAP and Indian GAAP – A comparative study

As the name suggests US – GAAP is the accounting standard used by the US registered companies in Security Exchange Commission (SEC) and Indian GAAP is for Indian companies in India. IFRS (International Financial Reporting Standard) is the…

A Year after IFRS

IFRS or International Financial Reporting Standards has simplified the entire accounting process for companies across regions and countries. A look through at how it has affected the Indian accounting standards since its introduction in…