Business Analytics for Marketing Professionals

“Today, most organizations are thinking about marketing analytics — a CMO-wide lens on marketing interactions with customers and prospective customers. This broader lens has had to make sense of big data, which led marketers into machine…

Business Analytics: A Must Know Skill for Young Professionals

  Raghu was discussing with his friend Feroz about his startup venture and how he was progressing in it. He wanted Feroz to give some insights that would be helpful in his startup. That is when Feroz suggested him to hire a data…