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Iconic Case Studies in Digital Marketing – Part I: The Ford Fiesta Movement

In this series, we are going to take a look at some brands that have made innovative and successful uses of digital marketing techniques to meet their marketing promotional objectives. These are stories that every digital marketer needs…
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Predictive Analytics- Meaning and important algorithms to learn

Touted as the next big thing, Predictive analysis is all set to dominate the advanced analytics landscape in the next few years. Analytics India Salary Study 2017 conducted by the AnalytixLabs & Analytics India Magazine (AIM) reveals that…
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Robo-advisors for wealth management in India - Opportunity or threat?

Ramesh, a private sector employee in his late-thirties, had been toying with the idea of making investments based on a sound financial plan. While searching for a good Chartered Financial Planner on the internet, he came across an app based…
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Financial modeling for start-ups Part II: Understanding the revenue model

In our previous post we saw how Aparna, an entrepreneur keen on starting her online garment store, starts to understand the metrics of an e-commerce business. Aparna is all excited to learn about new things and now wants to learn about…