Explore Digital Marketing Workshop

About Workshop

Being digitally literate is the need of the hour. This program is designed for all participants from a beginners stand point and will address the nuances of digital marketing.


  • Hands on practise on Google Adwords, Social Media Marketing, SMS Marketing, Email Marketing, Google Analytics

  • Case studies on all the topics to make the program more practical 

  • Study material on the  topics for future reference

  • Program completion certification from IICA – Ministry of Corporate Affairs

Program date: Mumbai 20th, 27th August and 3rd September 2016

Other locations: Coming soon in Pune, Bangalore, Hyderabad, Delhi, Chennai.

Learning Mode: Classroom and Online

Who should attend this workshop?

  • Customer facing professionals 
  • Marketing, Sales and channel management individuals 
  • Students who wish to have an overview of the digital marketing world
  • Entrepreneurs and SMEs who wish to maximize their reach
  • Government Employees who want to showcase the work of their department to the society

Course Outline

  • Introduction to Digital Marketing: Understand-major pillars of Digital Marketing
  • Social Media Marketing: How to create brand and generated leads for your business using Facebook, Twitter in the most cost effective way
  • Search Engine Marketing: Learn how to generate leads from day 1 for your business
  • Google Analytics: How to measure success of your campaign using Google analytics?
  • Email Marketing: Reach targeted customer in most cost effective way.
  • SMS Marketing:How to generate business using 140 characters
  • Measure-Final Goal: Measure success of overall digital marketing activities using Lead  Management System

About IMS Proschool

  1. IMS Proschool along with its Parent organization has trained more than 3 lakhs candidates for different competitive exams and professional course such as the CFA Program, the CFP Certification, CIMA, CPA , Analytics, Digital Marketing etc
  2.  Proschool has trained more than 20,000 employees of different organizations on Financial Analysis, Wealth Management, Financial Planning, Equity Research, Management Accounting , Analytics, Digital Marketing
  3. Proschool is funded by NSDC – National Skill Development Corporation – a PPP promoted by Union Ministry of Finance, Govt of India
  4. Proschool has presence over 8 locations in India viz: Mumbai, Thane, Pune, Bangalore, Chennai, Hyderabad, Delhi & Navi Mumbai

About IICA (Under Ministry of Corporate Affairs, Govt. of India)

Indian Institute of Corporate Affairs (IICA) has been established by the Union Ministry of Corporate Affairs (MCA) Government of India, to act as a think tank and center of excellence to support the growth of the corporate sector in India. IICA offers capacity building and advisory solutions to the Government, Statutory Authorities, Private Sector and other stakeholders through its various Schools, Centers and Foundations. It organizes tailored programs for ministries, departments, companies or other stakeholders that seek training as per their requirement. e-Governance is one of the division of IICA, the high level vision of this division is to provide e-Governance related services such as Software testing, Consulting, PMO and Advisory service in IT/e-Governance and workshops on Digital Analytics.

Important Dates

Last Date for Registration: 20th July, 2016


Dates of the Program: 6th, 13th &  20th  August, 2016


Program Fees:  Rs. 11,000 / -  per participant (inclusive of all taxes)    

(Refreshments included in the cost)

Application Process: Participants can download the form from 



For Payment Details: please log on to www.proschoolonline.com/enroll 


Following are the details for NEFT transfer; Please convey the transaction number on the registration form.

Name and address of the beneficiary: Indian Institute of Corporate Affairs

Account number of Beneficiary: 604810210000007

The 09 digit MICR code of the branch: 110013052

(as appearing on the MICR cheque)

IFSC code of the Bank Branch: BKID0006048

Email Id of Beneficiary: ram.sahai@iica.in, rsahaig@gmail.com, inquiry.iica@proschoolonline.com

Contact Number: 0124-2640153, 022-27814636

Certification: Candidates who successfully complete the program will be awarded certifications from  Indian Institute of Corporate Affairs, Government of India.