Social Media is making some noticeable buzzes! Let’s explore..
Marketers – are you ready for 2018?
If you’re a Proschooler, I should be hearing a resounding YES at this point! If you’re not, well – 2018 may be the time you must invest in learning the new skills that will rule the world of social media marketing in 2018.
It’s surely going to be an exciting time to be in the social media marketing industry for sure – with Twitter cooling off, Snapchat becoming the norm for Gen Y, Instagram proving rock-solid and LinkedIn functioning as a global directory of professional talent!
Let’s look at 5 buzzwords that we’re hearing all over the social media marketplace and what they really mean. Dive into these 5 aspects of social in 2018 and you’ll surface as a winner.
Live, real-time streaming video broadcasts are the rage now. And brands are taking up to them big time. Reports are that live streaming video can potentially fetch as much as 10x times more engagement than pre-recorded videos. Facebook Live, Instagram Live, YouTube Live and a few other platforms like Twitch, YouNow broadcast live content. With so many distribution opportunities available, marketers need to make the most of them in 2018 to get in front of their audience and engage with them – live!
Big word? But the concept is simple and has been around for a while – ephemeral content is short-lived, disposable content that stays active only for 24 hours and cannot be accessed on the profile after that. This gives a tantalizing, fleeting glimpse of the person’s (or brand’s) posts which you will feel you HAVE to, NEED to see within the 24 hours that they have been posted! Thus it creates a kind of urgency to see the post NOW because you know it will not be available later. Think Snapchat, Instagram Stories and most recently, Facebook Stories – if you haven’t tried these yet – do so now. About 200 million people are now using Instagram Stories – and close to half of all Instagram users may be using Stories soon.
In today’s times, we marketers simply cannot ignore the millennial audiences as we promote more products and services to this young, savvy, notoriously difficult audience. Gen Z as they are also called are extremely tech-savvy, native gadget users, hard-to-please and very wary of sponsored ads and paid promotions. They value authenticity, spontaneous, raw interactions and have dynamically changing preferences. As marketers, keeping up with Gen Z means we have to find ways to reach our brand message to them authentically, ensuring quality and not just quantity. They prefer to engage on private platforms and use social messaging apps and may respond better to product mentions, endorsements, and placements in their feeds. They will look for meaningful, honest, behind-the-scenes sharing from brands and such content will encourage them to make a meaningful connects with the brands they follow. 2018 may see a further inclination towards influencer endorsements and native ads in an attempt to attract Gen Z.
Dynamic, hyper-personalized content and a mobile-first strategy will also be critical in the coming months to reach these audiences.
Rapid advances in Marketing Automation tools will mean that marketers will be able to churn out more posts, achieve better personalization and targeting. With social media becoming more visual, image recognition and AI algorithms will make advances allowing image search, brand detection and product identification in pure image formats where no text information is provided. Social Chatbots have been used by Facebook in 2017 to send automated messages to business page owners, in order to give them social media marketing tips–and drive sales. 2018 may well be the year when we will see more and more such automated processes replacing tedious human tasks.
‘Immersive’ goes one step beyond mere engagement. Agreed that Augmented Reality (AR) has not quite become our reality as yet, but it is growing by leaps and bounds. Pokemon GO was perhaps the best example of a mobile game that allows the user to experience AR and now social media is not too far behind – making our social networks a lot more fun and creative. Facebook Spaces is currently in Beta and the informative videos look promising in terms of AR application. Both Snapchat and Instagram have already launched AR filters for photos which allow users to experience some degree of augmentation. But these are just a taste of things to come. With a growth in VR hardware, we need to wait and see just how immersive social media will get…this is one exciting trend worth watching out for in the coming months.
There’s clearly an exciting social media scene out there – so equip yourselves with the right strategies and tools and take your marketing message out to your audiences in 2018!