Content strategist and marketing communication specialist with 4+ years of experience in conceptualizing, developing and designing coherent, riveting, and interactive content for varied industries including media, education and finance. She has also worked as a derivatives analyst in the past.
You hear people talking about machine learning. But are you sure what is the truth and what’s a myth? People are curious to know about machine learning and artificial intelligence but face a lot of confusions while getting started. Machine learning was first used by multinational organizations such as Facebook, Google, and Amazon. Google used […]
The financial brands, insurance, and banking sectors are widely using social media strategies to stay connected with their customers. However, simply posting an image or content on social media channels like Facebook or Twitter is not a business social media activity. Engaging your audiences and keeping them connected is beyond this. As a financial brand, […]
“Trust arrives on foot and leaves by Ferrari” – Mark Carney, the Governor of the Bank of England. Isn’t the saying very much relevant for the financial industry? Finance companies hold the crucial responsibility of protecting and growing the clients’ wealth. It is no news that the use of social media is burgeoning day by […]
Let us start with what June 2018 exam result says: Level I – 43%, Level II – 45 %, Level III – 56%. This clearly represents that the passing rate of the level 1 exam is meagre. Majority of people conclude that the Level I exam is very tough to crack. However, the fact is every […]
Progression of an Investment Banker’s career happens on a fairly standard path: Analyst Associate Vice President Director Managing Director It may have different names for the positions in different banks or may have extra layers in the hierarchy. However, the job and functions remain the same for each relative position. Irrespective of your position, the […]
“Fintech” sounds like an uncommon word? In simple word, it can be described as technology to improve and automate financial services. Fintech emerged during the 21st century and was limited to the backend processes developed for delivering financial solutions. Today, this backend support services expanded to more customer-oriented services and user […]
It is the era where almost every aspect of our daily lives is digitised. There are numerous sources to gather, collect and analyse data. It has become such a gargantuan term that academicians, influencers and other prominent stakeholders vouch for Big Data as it has completely revolutionised the way organisations and businesses work. Before we […]
After Facebook started giving businesses the option to pay and boost the post or page, Facebook marketing has become the preferred way to promote the brands. Some ads fail, and some perform exceptionally well. So, have you ever wondered the reason behind the same? Well, if a Facebook ad is a part of your marketing […]
“Once upon a time, there was a Kingdom. There lived a beautiful princess… …and they lived happily ever after!!! Do you remember listening to such stories in your childhood? Yes, most of us would. Why do we watch movies or read comics? It is natural human behavior that we love to listen to narrations and […]
The three most important terms that you just cannot ignore if you are in business are — SEO, SEM and SMO. These are the most critical terms in the online marketing world. SEO – Search Engine Optimization SEM – Search Engine Marketing SMO – Social Media Optimization These three are not only for the well-established […]
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