Entries by Swati Iyer

The Top Management Skills for 2020 A Quick Guide

Is Management an art or a science? With this particular debate – different people, different answers! You don’t have to have an opinion to know that Management matters. It matters to… …Corporates …Government departments and agencies …Educational institutions It even matters to not-for-profits and charities. Good management is the backbone of a competent organization. Great […]

Top 10 Digital Marketing Apps and Tools for 2020

As we enter a new decade, we can expect Digital Marketing to continue to hold sway over the business landscape for the foreseeable future. Nonetheless, new technologies and techniques, changing trends and evolving algorithms ensure that field remains highly dynamic and prone to change. Therefore Digital Marketing professionals need to be on the lookout for […]

Data-Driven Personalisation: Is this the Future of Digital Marketing?

What do companies like Amazon, Netflix, and Nike do amazingly well? They understand the power of Data-Driven Personalisation. “In God we trust, all others bring data.”—W Edwards Deming “You can have data without information, but you cannot have information without data.”—Daniel Keys Moran “It is a capital mistake to theorize before one has data.”–Sherlock Holmes […]

Top 5 Data Analytics Certifications That Will Get You a Great Job in 2020!

Over the past few years, the explosion of interest in technologies like the Internet of Things (IoT), Big Data and Artificial Intelligence (AI) are increasing the demand for data scientists and analysts.  According to David Foote, Co-founder, Chief Analyst and Chief Research Officer of Foote Partners (an IT analyst firm and independent benchmark research organization), […]

The Top 6 Employability Skills You Need to Stand Out from the Crowd

Today’s monde du travail (French: the world of work) is dynamic and complex and offers myriad opportunities that would have been unheard of even a decade ago. Furthermore, our Internet-obsessed, socially-connected human community abounds with a plethora of new ideas, advanced technologies, and innovative thinkers. While these are all welcome developments for the world in […]