Maverick writer, keen people-watcher and free-spirited digital native. I write about everything under the
sun because let’s face it – the world is full of stories that need to be told. After all, stories change the
world; writers change the world.
I am a writer, content strategist/consultant, project manager, editor and digital marketing enthusiast. My
work experience covers all these areas plus eLearning, people management and IT-enabled services.
We live in a consumerist society and we have for over a 1000 years. And one of the pillars propping up our consumerism and ‘more is good’ philosophy is, of course, products. Everywhere you go, look or stay, you are bombarded with products being produced, sold, advertised, exchanged and even discarded. From the USA to […]
Is Management an art or a science? With this particular debate – different people, different answers! You don’t have to have an opinion to know that Management matters. It matters to… …Corporates …Government departments and agencies …Educational institutions It even matters to not-for-profits and charities. Good management is the backbone of a competent organization. Great […]
As we enter a new decade, we can expect Digital Marketing to continue to hold sway over the business landscape for the foreseeable future. Nonetheless, new technologies and techniques, changing trends and evolving algorithms ensure that field remains highly dynamic and prone to change. Therefore Digital Marketing professionals need to be on the lookout for […]
What do companies like Amazon, Netflix, and Nike do amazingly well? They understand the power of Data-Driven Personalisation. “In God we trust, all others bring data.”—W Edwards Deming “You can have data without information, but you cannot have information without data.”—Daniel Keys Moran “It is a capital mistake to theorize before one has data.”–Sherlock Holmes […]
Over the past few years, the explosion of interest in technologies like the Internet of Things (IoT), Big Data and Artificial Intelligence (AI) are increasing the demand for data scientists and analysts. According to David Foote, Co-founder, Chief Analyst and Chief Research Officer of Foote Partners (an IT analyst firm and independent benchmark research organization), […]
Today’s monde du travail (French: the world of work) is dynamic and complex and offers myriad opportunities that would have been unheard of even a decade ago. Furthermore, our Internet-obsessed, socially-connected human community abounds with a plethora of new ideas, advanced technologies, and innovative thinkers. While these are all welcome developments for the world in […]
Artificial Intelligence (AI) – the idea that machines can exhibit ‘human-like’ intelligence to solve real-world problems – is already an intrinsic part of the human experience. Unlike popular misconceptions, the idea is not new, going way back to 1956 and then becoming more advanced over time. Since the idea of AI was first proposed, it […]
Let’s start with some examples: Example: 1 Not using the intended recipient’s name Example: 2 Bragging about your client list without bothering to tell THIS client how you can help them Example: 3 Text-heavy email with no personalisation and a difficult to find Call to Action These are all great examples of what Interactive Marketing […]
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