What Is The Next Big Thing In Fintech?

        “Fintech" sounds like an uncommon word? In simple word, it can be described as technology to improve and automate financial services. Fintech emerged during the 21st century and was limited to the…

APPLICATIONS OF BIG DATA IN INDIA

It is the era where almost every aspect of our daily lives is digitised. There are numerous sources to gather, collect and analyse data. It has become such a gargantuan term that academicians, influencers and other prominent stakeholders…

The complete guide to : The do’s and don’ts of face book ads

After Facebook started giving businesses the option to pay and boost the post or page, Facebook marketing has become the preferred way to promote the brands. Some ads fail, and some perform exceptionally well. So, have you ever wondered…

What is data wrangling with Python?| Goals & steps

Data wrangling is one of the most important components in the data science workflow. It involves the processing of data in various formats like concatenating, grouping, merging, etc. for the purpose of getting them used with another set of data…

Demystifying the notions behind Digital Marketing

Digital Marketing has become a way of life for marketers as well as viewers. Couple of years back, there were only few who knew about the power of Digital Marketing, but today it has become a ubiquitous phenomenon.  Companies are increasing…

Digital Marketing Concepts for young entrepreneurs| SEO, SEM, SMO

The three most important terms that you just cannot ignore if you are in business are -- SEO, SEM and SMO. These are the most critical terms in the online marketing world. SEO – Search Engine Optimization SEM – Search Engine Marketing …
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Can Artificial Intelligence prevent future terrorist attacks?

The Pulwama attacks on the 14th of February, 2019 are a black spot in the history of India. This is not the first terrorist attack on the nation and we have witnessed many more dreadful events in the past. Terrorism is a heinous crime…

Debunking the myths surrounding Artificial Intelligence

Businesses and organisations are often not able to reap complete benefits of Artificial Intelligence because of the cloud of misconceptions surrounding it. The leaders are often not clear about what Artificial Intelligence can do for them,…

12 Digital Marketing Jargons Busted

Digital Marketing is a relatively new field of marketing and there are a lot of terminologies related to it. While we come across most of these terminologies on a daily basis, the meaning of these isn’t clear. To simplify the knowledge of…

7 ways in which Data Science is changing the face of pharmaceutical industry

“Data has the potential to completely transform the way we develop medicines”, said Novartis CEO Vas Narasimhan at the beginning of 2018. He believes that leading pharmaceuticals like Novartis sit on a “goldmine” of vast datasets,…