Importance of Big data for Finance professionals

“In 2019, the Chartered Financial Analyst (CFA) examination is set to add questions on artificial intelligence, automated investment services and mining unconventional sources of data, “quoted leading news websites. Does this indicate…

How Business Analytics is useful for IT Professionals

Amol had just started his first job at a multi-national IT firm. On the first day, during his break he set out to the cafeteria and bumped into his high school senior Radha. On catching up, Radha told him she was at the post of a Business…

Benefits of undertaking a Business Analytics Course From IMS Proschool before enrolling for a college/university program

Business Analytics (BA) has become an interesting arena these days and many candidates are contemplating to have a career in the field of data science. However, before plunging into this field one should probe whether they’ve a knack in…

Business Analytics: Meaning, Benefits and Challenges

"Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway." - Geoffrey Moore, Author The era of technology has given rise to a sea wave of change of how data is used. Business Analytics…

Applications of Business Analytics

Mohit had just completed his graduation with specialization in Mathematics. Numbers always fascinated him. Statistics, he believed, led to mind-boggling conclusion, which an ordinary mind at first glance could not make out. With this background,…

Business Analytics for Marketing Professionals

“Today, most organizations are thinking about marketing analytics — a CMO-wide lens on marketing interactions with customers and prospective customers. This broader lens has had to make sense of big data, which led marketers into machine…

Business Analytics: A Must Know Skill for Young Professionals

  Raghu was discussing with his friend Feroz about his startup venture and how he was progressing in it. He wanted Feroz to give some insights that would be helpful in his startup. That is when Feroz suggested him to hire a data…