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Importance of Base SAS certification

The next time you plan to a seek job or job change, ask yourself “What might a recruiter look for in an ideal candidate? It is only educational qualification?” It is definitely not only education that is an important factor for a recruiter…
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THE ROAD AHEAD: Career Paths for Freshers in Digital Marketing

Imagine, this is your last day in class; you’ve completed the Digital Marketing course and are now ready to take on new challenges in a real workplace. What’s your day likely to look like? Can you visualize what you would be doing…
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Gazing into the crystal ball-Part II- IFRS 15

Revenue recognition is an integral element of accounting. The time of sales, the delivery of the product/ service to the customer and the kind of contract are few factors that determine when and how the revenue will be recognized. The process…
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Career in Blockchain Technology: Opportunities and Challenges

Reliance Jio plans to build a 50-member team of young professionals to work on blockchain technology for JioCoin, its own cryptocurrency”  (Source: Livemint) Blockchain Technology is something that has already caught everyone’s…
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5 Social Media Buzzwords to Focus on in 2018

Marketers – are you ready for 2018? If you’re a Proschooler, I should be hearing a resounding YES at this point! If you’re not, well – 2018 may be the time you must invest in learning the new skills that will rule the world of social…

Understanding the basics of financial statements for beginners – Part 1

You need not be a finance whiz kid to understand and play with financial concepts. Let me prove that to you by making you understand a Financial Statement of a company. Suppose you have a company which manufactures chocolates, which…
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Skills required to be an M&A analyst

Reliance Communications sells its assets to Reliance Jio Infocomm…. FlipKart buys stake in eBay India…. Vodafone to acquire Idea Don't we all get really excited on hearing these news?  Most of us start following the…
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How to choose the best business analytics certification in India?

There is a saying “Success is a journey, not a destination. The journey matters more than the destination”. This proverb is very apt even for making decision on pursuing a certification course in Business Analytics. More than just the certificate,…

Excel financial modeling or Financial Modeling software? What does the future hold?

Rohit was on his way back from work when he bumped into his former classmate -Sushant at a metro station. Both were delighted to see each other after a long time and decided to spend the evening chatting over a cup of coffee. Rohit was a sector…

Iconic Case Studies in Digital Marketing – Part I: The Ford Fiesta Movement

In this series, we are going to take a look at some brands that have made innovative and successful uses of digital marketing techniques to meet their marketing promotional objectives. These are stories that every digital marketer needs…