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Data Storytelling: A Critical Skill for a Data Scientist

“Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” --Stephen Few If you thought critical business decisions are based on data and other quantitative factors, you are far away from…
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Why Data Analytics is a crucial element in Digital Marketing?

1,209,600 new data producing social media users each day.   More than 4 million hours of content uploaded to Youtube daily.  4.3 billion Facebook messages posted every day! 67,305,600 Instagram posts uploaded each day Source:…
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10 must-know topics to prepare for a Financial Analyst interview

Are you about to have your Financial Analyst interview scheduled? Read on to know the most important tips and facts.. Interview anxiety is something that most of us face. The fear of performance, the uncertainty of getting the job and…

Trending Social Media Tips to keep your followers Happy!

“Every business needs to move with the times... else they’ll get left behind!” In this article, we share trending social media tips to keep up the engagement with your followers and have a flourishing social media presence. You…
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Cleared IPCC? Add Financial Modeling skills to your toolkit

“Time and tide wait for no man”, goes the centuries old proverb. We know that becoming a Chartered Accountant is quite a time consuming process. The level of difficulty, the vast curriculum and above all, 3 years of internship. Clearing…

Iconic Case Studies in Digital Marketing – Part II: Coca Cola’s Digital Campaigns

Over the years, Coke has earned itself a kind of a ‘rock star’ image where its use of digital media in marketing is concerned. How so? Through innovative, fun, young and trendy branding campaigns across almost 80 countries with digital…
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Financial Modeling - A Stepping Stone towards CFA

It is possible to fly without motors, but not without knowledge and skills.”-Wilbur Wright (One of the Wright brothers). Financial Modeling is a sure stepping stone towards CFA.  This is true. Not mere qualifications but practical…
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Importance of Base SAS certification

The next time you plan to a seek job or job change, ask yourself “What might a recruiter look for in an ideal candidate? It is only educational qualification?” It is definitely not only education that is an important factor for a recruiter…
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THE ROAD AHEAD: Career Paths for Freshers in Digital Marketing

Imagine, this is your last day in class; you’ve completed the Digital Marketing course and are now ready to take on new challenges in a real workplace. What’s your day likely to look like? Can you visualize what you would be doing…
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Gazing into the crystal ball-Part II- IFRS 15

Revenue recognition is an integral element of accounting. The time of sales, the delivery of the product/ service to the customer and the kind of contract are few factors that determine when and how the revenue will be recognized. The process…