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7 actionable strategies for successful Search Engine Marketing in India

A digital marketer is much like an orchestra maestro who conducts with precision and immaculate coordination which ends with a standing ovation if you have pleased the audience. Much like a symphony, many instruments in digital marketing…
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What is Analytics Consulting and how to get there?

Business analytics has unleashed a whole new world to us and raised decision making to a radically different strata. Today informed decision is being made by slicing, dicing and scrutinizing the data. But will this analysis have any value…

Understanding the revenue model of a Multiplex

1st December, 2017 was indeed a disappointing day for movie goers as the much awaited movie Padmavati failed to hit the screens. Amid all the hullabaloo surrounding Padmavati, one section that suffered the most are multiplexes. When the…

Why should a finance professional learn Digital Marketing?

Rahul, a portfolio manager, started his own advisory firm 2 years back had a tough time scouting for new clients. After a tedious search, he managed to find few clients through friends and family. Initially, all the clients were very happy…

How to implement a successful digital marketing strategy in India market- A case study

If you are an avid rider or someone who is passionate about adventure, you sure would have been glued to the web series of Himalayan Highs: TVS ZEST 110 on You Tube. Packed with nail-biting excitement, emotions and thrill, it was a unique reality…

Start your Career with Top 10 Award Winning Digital Marketing Agencies

Ready to join the forces powering the Rs. 17000cr Digital Marketing Industry? Look no further; here is your guide to which Digital Marketing Agencies rules the roost today. Digital Marketing channel has eaten up a considerable share of…

IFRS – US GAAP and Indian GAAP – A comparative study

As the name suggests US – GAAP is the accounting standard used by the US registered companies in Security Exchange Commission (SEC) and Indian GAAP is for Indian companies in India. IFRS (International Financial Reporting Standard) is the…

A Year after IFRS

IFRS or International Financial Reporting Standards has simplified the entire accounting process for companies across regions and countries. A look through at how it has affected the Indian accounting standards since its introduction in…

Why should you learn IFRS?

  To answer why IFRS or International Financial Reporting Standards, one must answer Why adopt an “International” accounting standard when we already have one. Here are a few important reasons:- -  Companies do not have to…

Complete guide to financial modelling for Start ups - Part I

“How would I take this forward? I know nothing about start-ups”, wondered Aparna as she sipped through the 8th cup of coffee on another sleepless night. Aparna had quit her job as an apparel designer with one of the leading fashion houses…