Why Picking Digital Marketing can be a smart career move?

Over the past few years technology has become increasingly important in our daily lives. Since marketing is all about making your brand visible to customers, marketers' jobs also evolved with the customer’s increasing use of technology. Unlike…

What employers expect from aspirants of Digital Marketing?

In our previous articles where we have talked about is Digital Marketing Career at a glance and "How to Prepare for a Career in Digital Marketing", Since the importance of digital marketing is established there are numerous opportunities…

How to Prepare for a Career in Digital Marketing?

If you think that you are made for a digital marketing career, it is never too early to start preparing. Let's discuss how you can prepare for a career in digital marketing. First, take an honest look at your current skills and think about…

Job Opportunities and Trends in Digital Marketing - 2017

Responding to recent trends, companies have started taking “Online marketing” seriously, compared to last two years. Thanks to this change, need for online marketing professionals has been increased drastically. Among the companies surveyed,…

Digital Marketing Career Opportunities - Which one suits you?

Digital Marketing is fast becoming one of the most trending career choice in recent times. We have already discussed in our previous post about upcoming opportunities in digital marketing by experience level. However, you need to choose which…

How Business Analytics has evolved from Business Intelligence

In today’s modern day world, there is data generated from multitude of channels, which gives opportunities to derive insights that are useful to grow businesses. Words such as big data explosion, business intelligence, business analytics,…

Why Marketing Professionals should learn Analytics?

Well, lot is already being spoken about analytics, but are you yet confused whether it will help you grow in your career? Applications of analytics can be seen in almost every field: be it pharmacy, human resources, finance, marketing, etc.…

Entrepreneurs, here’s how Big Data can benefit your business

"Data really powers everything that we do." – Jeff Weiner, chief executive of LinkedIn.   Big data has certainly helped LinkedIn’s analytical tools to have its name as  the world’s largest database for white collar professionals.…

Business Analytics and Machine Learning

Imagine heavy traffic, and you’re miffed because you need to reach somewhere urgently. Like every other person belonging to this generation, you will take help of Google Maps to check the other optional route which has less traffic congestion. Likewise,…

Skill Sets for Business Analytics Professionals

  We all know that smart work pays more than hard work. Like the great Indian guru of economics, Chanakya has rightly said, “Learn from the mistakes of others… you can’t live long enough to make them all yourselves!!”. Similarly,…