There’s data everywhere these days and businesses are trying to the best of their ability to develop insights that will be useful. Business Analytics is the study of how this data can be converted into insights for building apt strategies. The huge chunk of data available has to be sorted, classified, and analyzed to make sense out of it. This calls for a software which can handle large chunk of data efficiently.

Excel has limited number of cells, hence it cannot handle a large amount of data, whereas ‘R’ and ‘SAS’ offer a much better option for conducting statistical analytics. Considering the limitation of Excel, ‘R’ and ‘SAS’ are a preferred choice for business analytics. However, currently these are the leading softwares used by business analytics professionals and it is a trending debate on which one is better.

Let’s explore the differences –

R’, on the other hand is a open source software, hence anyone can use it. SAS is a commercial software, so it requires financial investment.
Since R can be used by anyone, it is much easier to use it. share files with another user. You cannot share SAS generated files with another user who does not have SAS.
Since R is a freeware, it is being continuously updated. SAS is a system by SAS Institute, hence updation is costly and occurs after periodic intervals. Also, SAS cannot be customized.
‘R’ is preferred to be used by many small companies and start-ups who wish to use analytics tools without investing hefty amount of money in them. In fact, many IT companies use both ‘R’ and ‘SAS’ by harnessing the best of both the abilities. Considering the client requirement, they may use ‘SAS’, however, they may prefer to use ‘R’ for their internal use. SAS is preferred by established companies who have data security at utmost priority. Moreover, since India is an ‘outsourcing hub’, many overseas clients prefer to have ‘SAS’.
R is fast developing software, however, you need to keep upgrading it. To remain abreast the changes, R Studio has also launched interface which will have basic readymade tools. S is highly preferred choice by big companies and is quite technically advanced & user-friendly. In fact, to support students’ learning, they’ve also been come up with a lighter version of SAS: a university edition which is free, especially for students and others who wish to learn SAS. For more information, refer : www.sas.com
R has witnessed exponential growth in the past 5 years with its rising popularity. That is why its market share is growing rapidly. Despite being an industry leader, SAS is facing stiff competition from R and other market entrants, due to which its market share is gradually reducing.


The crux –

Considering the basic differences in both the softwares, it can be said that both have their own set of users. Well-established companies who prefer SAS due to data security issues, which implies that there is a greater demand for SAS certified professionals. On the other hand, ‘R’ is apt for those who need analytics without burning holes in their pockets. Start-up boom has empowered all over India, and this definitely calls for an increasing demand of R certified professionals. Currently both have potential of growth in the market and are equally popular.