Without setting SEO goals for your team, you won’t get to know where you are lacking or standing strong. It is important that your SEO goals balance with your company as well as marketing goals, make sure to implement particular measurable metrics which you can manage to fix. Below are the few steps to set the perfect SEO goals for your team.
Company / Brand Goals :
The very first step of your team should be to work on your company’s or brand’s goals, which is to increase it’s visibility all around and increasing sales. As we know many customers think that the top position in the search rankings is because they are approved one. But we know that is not the case, many searchers render high rank as a brand advertisement.
So here is what marketing goals got to offer to the company, to use SEO to target the products and services of the company. Another one is to market your products and services through search engines driving traffic about them to your company’s or brand’s page. The last one is to have a target product or service that you want searchers to know about.
SEO is the heart and soul of both the above goals. SEO is used for generating traffic to the site, which can be very broad in their targeting process and it has other applications like branding and marketing of the website. SEO gives surprisingly efficient results in a short time if done properly.
Measurable goal metrics
If you set a goal, it is important to measure how it is doing and what changes to be required if strategies are not working with the same goals. That applies to SEO as well, the thing is there are not that many things in the SEO world that we can accurately measure. So to measure the goal, you can consider the following ways which might help you out to attain your goal.
1. Organic search visits –It is the raw traffic that is sent from organic search. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads.
2.SERP – A Search Engine Results Page (SERP) is the list of the results that a search engine delivers an acknowledgement to a specific word or a phrase query. There might be some wanted or unwanted things or the success and the failure could be measured immediately through the rankings in the SERP.
3. Competitive Benchmarking – Competitive benchmarking is the method of comparing your products or services to a direct competitor using standard measurements. This is usually done to find out your present competitive position, evaluate the performance and to develop the strategies.
4. Search volume – If you want to enhance your company’s or brand’s image and connections, work on boosting the number of branded search. That could be a great metric and you can have a look through those things like Adword Campaigns or Google Trends.
5. Referral traffic –Referral traffic is used to represent visitors to your site that arrive from direct links on other websites rather than directly or from searches. The most of the SEO campaigns, particularly those which focuses on growing rankings, they also concentrate on sending referral traffic from the links which are formed already. Referral traffic can be viewed through the pages or links you built for SEO purpose.
If you find smart SEO goals and you measure them accurately and you fix them according to the requirements of the company and the team, you will end up reaching up to the goals before the time you expected.