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Social Media Strategy Review: ICICI Bank

The financial brands, insurance, and banking sectors are widely using social media strategies to stay connected with their customers. However, simply posting an image or content on social media channels like Facebook or Twitter is not a…
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How the financial brands are leveraging on social media

“Trust arrives on foot and leaves by Ferrari” – Mark Carney, the Governor of the Bank of England. Isn’t the saying very much relevant for the financial industry? Finance companies hold the crucial responsibility of protecting…

7 digital transformation trends reshaping customer experience for 2019

Digital transformation is a crucial factor in the growth of a business. It is being increasingly used to create enriching experiences for the customer. A report by Forbes, the World’s Most Influential CMOs Report (2018) states that…

The complete guide to : The do’s and don’ts of face book ads

After Facebook started giving businesses the option to pay and boost the post or page, Facebook marketing has become the preferred way to promote the brands. Some ads fail, and some perform exceptionally well. So, have you ever wondered the…

Demystifying the notions behind Digital Marketing

Digital Marketing has become a way of life for marketers as well as viewers. Couple of years back, there were only few who knew about the power of Digital Marketing, but today it has become a ubiquitous phenomenon.  Companies are increasing…

Digital Marketing Concepts for young entrepreneurs| SEO, SEM, SMO

The three most important terms that you just cannot ignore if you are in business are -- SEO, SEM and SMO. These are the most critical terms in the online marketing world. SEO – Search Engine Optimization SEM – Search Engine Marketing …
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Memorable Marketing Campaigns of 2018

Memorable Marketing Campaigns Of 2018 “You can’t sell anything if you can’t tell anything “– Beth Comstock   Isn’t it a perfect quote for the marketing field? Whether you are a manufacturing something or into service…
video marketing

Video Marketing - 7 Tips for New-age Digital Marketing Professionals

Video marketing is considered as the most captivating means of content and it has the power to weave magic in the memories of the viewers in just a few seconds. The degree of its impact is much more than blogs and plain text. Digital Marketing…

Best Digital Marketing Campaigns 2018 - Take a Look!

This blog takes a closer look at beset digital marketing campaigns 2018 - from MakeMyTrip, Vicks, and, IAPC to British Airways.. Let's explore.. Today we all are living in a digital era, where digital marketing is more interactive and dynamic…
gmail hacks

Top Gmail Hacks & Tricks A Digital Marketer Should Know!

This blog brings you the best Gmail hacks and tricks you should know if you're a digital marketing professional. That's because, as a digital marketer in India, you probably end up spending more time emailing - than you would've realized. Let's…