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How Do You Set SEO Goals for Your Team?

How Do You Set SEO Goals for Your Team?

Without setting SEO goals for your team, you won't get to know where you are lacking or standing strong. It is important that your SEO goals balance with your company as well as marketing goals, make sure to implement particular measurable…
4 Basic yet Useful SEO Strategies for Better Rankings

4 Basic yet Useful SEO Strategies for Better Rankings

There may be plentiful of useful SEO strategies you can learn and implement to improve your website rankings. They can be of very little use when you ignore the basics of SEO. Due to which, sometimes the results are not that satisfying.…
14 Ideas For Driving Traffic To Your Website

14 Ideas For Driving Traffic To Your Website

The need for website traffic is one of the most fundamental challenges which is very common with the businesses. Most of the marketers or a businessman want, are more customers to buy their products and services and more traffic on their…
seo basics

SEO: A beginner's guide to Search Engine Optimization

SEO (Search Engine Optimization) is the process of improving the visibility of a website across search engines. Just having a visually appealing and functionally stable website is not enough. Unless it has the potential to reach as many…

5 Thriving B2B AdWords Strategies Companies Must Follow

  It can be challenging for many B2B businesses in competitive niches, to efficiently run Adwords campaign. The foremost objective is mainly to enhance the quality score while simultaneously managing the expenses. AdWords is not…
digitization

Top 5 Areas to Ensure Returns on Your Business’s Digitization Strategy

    This is the beginning of a new age. The age of Digitization. If you want to make your business survive in the market, you need to aim for digitization. Nowadays it is not sufficient to have a clear and persuasive business strategy.…
May 25th, 2018 marks a new dawn for the data protection laws as the European Union’s Global Data Protection Regulation (GDPR) comes into force this day. This law replaces the EU’S erstwhile Data Protection Directive regulation of 1995. User data protection has become a subject of survival for many companies, especially those in the IT, data analytics and digital marketing. This law will make consumers responsible for their own online data. The regulation is not just restricted to companies in the 28 EU member states but also every company across the globe that collects and process data from users residing in the European Union. What are the crucial user data that comes under the purview of GDPR? Apart from personal information such as name, gender, email address that the users voluntarily share, the usage of cookies and browsing history will also be tracked. To avoid any kind of misses, identifiers such as IP address and location data will also be covered under personal data.

Is India ready to embrace GDPR?

May 25th, 2018 marks a new dawn for the data protection laws as the European Union’s Global Data Protection Regulation (GDPR) comes into force this day. This law replaces the EU’S erstwhile Data Protection Directive regulation of 1995.…
e-commerce

How Digital Marketing is helping E-commerce to Grow

Nowadays, digital marketing has penetrated into every field. The primary reason behind this phenomenon is that business processes are evolving very quickly and there are a lot of experimentation and changes done in the industry.…
What’s more important, Skills or Qualification?

What is more important for your employer - Skills or Qualifications?

Let's see which one has more weightage - skills or qualifications? Dheeraj is a CFA and is vying for a highly coveted job as a Financial Analyst in a multinational boutique analytics firm. However, he lacks necessary skills for a new age…

Top 5 Digital Marketing Trends in 2018

  Digital Marketing has changed the whole face of marketing. With the extension of modern technologies and dominance of Digital Marketing, businesses are slogging to match up with the pace. As the maximum amount of information is consumed…