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Evolution of Content Marketing in India and The Way Forward

Evolution of Content Marketing in India and The Way Forward

As an upcoming digital marketer have you been hearing the term ‘Content Marketing’ all over the place and wondering what the fuss is all about? Content, you may say, is obviously needed in marketing – so what’s new? Nothing actually. The…
social media tips

Trending Social Media Tips to keep your followers Happy!

“Every business needs to move with the times... else they’ll get left behind!” In this article, we share trending social media tips to keep up the engagement with your followers and have a flourishing social media presence. You…
digital marketing case studies

Iconic digital marketing case studies – Part II: Coca Cola

One of the most iconic digital marketing case studies is that of Coke, which earned itself  "rock star" image by using innovative digital marketing strategies. How so? Through innovative, fun, young and trendy branding campaigns across almost…
Career path to digital marketing
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THE ROAD AHEAD: Career Paths for Freshers in Digital Marketing

Imagine, this is your last day in class; you’ve completed the Digital Marketing course and are now ready to take on new challenges in a real workplace. What’s your day likely to look like? Can you visualize what you would be doing…
social media buzz
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5 Social Media Buzzwords to Focus on in 2018

Social Media is making some noticeable buzzes! Let's explore.. Marketers – are you ready for 2018? If you’re a Proschooler, I should be hearing a resounding YES at this point! If you’re not, well – 2018 may be the time you…

Iconic Digital Marketing Case Studies – Part I: The Ford Fiesta Movement

Let's look at some brands that have made innovative and successful uses of digital marketing case studies to meet their marketing promotional objectives. These are stories that every digital marketer needs to have read about – not only…
Capstone Projects
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Capstone Project: How helpful is it in building your career?

What is a Capstone Project? The Capstone Project is a two-semester process wherein students are enabled to take-up independent research. The research can be on a specific question or a problem of their choice. Doing so, it lets them engage…
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Must Know - 7 Actionable Digital Marketing Strategies in India

In Digital Marketing, a digital marketer is much like an orchestra maestro who conducts with precision and immaculate coordination which ends with a standing ovation if you have pleased the audience. Much like a symphony, many instruments…

Why should a finance professional learn Digital Marketing?

Rahul, a portfolio manager, started his own advisory firm 2 years back had a tough time scouting for new clients. After a tedious search, he managed to find few clients through friends and family. Initially, all the clients were very happy…
How to implement a successful digital marketing strategy in India market- A case study

How to implement a successful digital marketing strategy in India market- A case study

The Digital Marketing industry in India, especially, has seen a steady growth in the past few decades. Not to mention, the industry has helped several other businesses and firms, for that matter, to bloom like anything over the web. All the…