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google shopping

Google Shopping is Changing the Face of Ecommerce Industry in India

Google Shopping is actually a bridge between retailers and consumers, wherein the transaction and delivery of products will be handled by the merchant only. The crux of launching Google Shopping is to personalise the shopping experience and…
gmail hacks

Top Gmail Hacks & Tricks A Digital Marketer Should Know!

This blog brings you the best Gmail hacks and tricks you should know if you're a digital marketing professional. That's because, as a digital marketer in India, you probably end up spending more time emailing - than you would've realized. Let's…

Digital Fluency among women to Make India Richer

What is Digital Fluency? Digital Fluency is being well-versed and competent in using existing technologies to achieve desired outcome professionally or academically. Have you noticed that the term used is Digital Fluency and not Digital literacy?…
Top 5 reasons why India is a hot e-commerce destination

Top 5 reasons why India is a hot e-commerce destination

Every day we wake up to the news of some of the other company foraying into e-commerce space in India. Last week it was Google and now it is RIL announcing its plans to enter e-commerce through a hybrid model. These trends point out one thing…
6 Business Problems that Machine Learning could help us Solve

6 Business Problems that Machine Learning Technology could help us Solve

Machine Learning technology has attained a distinctive fame in the recent years. Nowadays, Amazon, Google and Microsoft are developing their own Machine Learning Platforms. We don't even realise that how Machine Learning has taken over our…
4 Basic yet Useful SEO Strategies for Better Rankings

4 Basic yet Useful SEO Strategies for Better Rankings

There may be plentiful of useful SEO strategies you can learn and implement to improve your website rankings. They can be of very little use when you ignore the basics of SEO. Due to which, sometimes the results are not that satisfying.…
google wellbeing

Google’s Wellbeing: Your New Virtual Guardian?

The alarming use of mobile technology is becoming an integral part of our lives. As such it is no longer a secret that we’re addicted to our smartphones for one reason or the other. And, this addiction is getting even stronger with each passing…
digital marketing case studies

Iconic digital marketing case studies – Part II: Coca Cola

One of the most iconic digital marketing case studies is that of Coke, which earned itself  "rock star" image by using innovative digital marketing strategies. How so? Through innovative, fun, young and trendy branding campaigns across almost…
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Must Know - 7 Actionable Digital Marketing Strategies in India

In Digital Marketing, a digital marketer is much like an orchestra maestro who conducts with precision and immaculate coordination which ends with a standing ovation if you have pleased the audience. Much like a symphony, many instruments…