Posts

Market Research Techniques for Primary and Secondary Research

Introduction To start any business, it is very important to conduct a proper market survey or study the market dynamics as closely as possible. Such study can only be done through what is known as Market research. Now, there are several types…

Market Research Techniques- what works, what doesn’t

Introduction Whenever you ask anybody for some advice for your new venture, the phrase that you are 100% sure to come across is “do your research well”. Now, the phrase basically means that you should conduct a proper market research…

How to Use Storytelling While Marketing

“Once upon a time, there was a Kingdom. There lived a beautiful princess… …and they lived happily ever after!!! Do you remember listening to such stories in your childhood? Yes, most of us would. Why do we watch movies or…
YouTube case studies: How brands are marketing through videos?

YouTube case studies: How brands are marketing through videos?

Here we see various YouTube case studies wherein brands have used the video-sharing platform to promote their products and services for maximum reach. Until recently, YouTube was just known as a platform to share and view all kinds of videos.…

What to Learn from Best 5 Facebook Marketing Case Studies?

Here are best Facebook marketing case studies, which were executed so well that their campaigns set a whole new level of social media marketing. Let’s see how and what they were.. Vodafone Just when it was about to launch its latest offering,…
social media

Best Time to Post on Social Media for Maximum Engagement

The best time to post on social media is supposed to be the time when your followers and customers are online. Time has changed a lot now, as social media is influencing us in a great way. We are very much dependent on social media nowadays…

Instagram Stories, the New Way to Reach your Audiences!

Instagram stories are taking over the traditional marketing style; it is no more a secret that your business demands to be engaged on Instagram with more than 500 million users. Instagram is a social network that renders a great marketing…
personal branding

8 Awesome Ways to Help you towards your Personal Branding

Personal Branding is the art and science of individuals marketing themselves as well as their job profiles as “brands”. It is a simple yet effective technique for self-help or self-improvement. Now you may fine-tune yourself as much to…

AI & Machine Learning Applications: Automating Marketing Domain

  Machine Learning applications are extending to the world of marketing. The technology is all set to revolutionize the marketing domain to automate the processes. In this article, we shall see how Machine Learning is dynamically…
5 Fields Where Marketers Demand Data Science

5 Fields Where Marketers Demand Data Science

  The Explosive collision of marketing and data science is moulding how we handle our day to day marketing tasks! Every single day passing by we are producing more data than what was created in the past. As humans, we are formulating…