6 Crucial Ways Artificial Intelligence (AI) Is Changing Marketing - For The Better!!

Artificial Intelligence (AI) – the idea that machines can exhibit ‘human-like’ intelligence to solve real-world problems – is already an intrinsic part of the human experience. Unlike popular misconceptions, the idea is not…

Top 6 Cybersecurity Trends to Watch Out For in 2020

In 2018, global consulting firm EY published these worrying findings in its EY Global Information Security Survey 2018-19: Furthermore, a quick search on Privacy Rights Clearinghouse reveals that between 2018 and 2019, over 1 billion…
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All You Need To Know About CFA Level 1 – Syllabus, Important Topics, Weightage and Time Management

Weight age of each subject – The exam consists of two sets morning and afternoon and each set has a set of 120 questions. Ethics and Financial reporting and analysis have a maximum weighting. SubjectWeightQuestionsEthics15%36Quantitative…

What are the different types of auditors?

What is the first thing that comes to your mind when you think of an auditor? Investigative, Inquisitive, Vigilant and sombre. The financial operations of a company are incomplete without being vetted by an Auditor. Conducting an audit…

What is the difference between Hard Skills and Soft Skills.

You might have come across this question quite often, particularly during interviews. ‘So, tell us about your skills.’  This question comes as a great puzzle to many candidates. The bewilderment of which skills should you mention…

Interactive Marketing in India: 5 Important Trends for the Future

Let’s start with some examples: Example: 1 Image Source: www.hubspot.com Not using the intended recipient’s name Example: 2 Image Source: www.hubspot.com Bragging about your client list without bothering to…

All you need to know about the booming career of CFP in India

What is CFP? CFP stands for Certified Financial Planner and it refers to the professionals who possess the expertise to help clients with their investment decisions and taxation, while they also advise on the selection of insurance…

9 Skills You Need To Be A Successful Accountant

There are a plethora of opportunities available for both entry-level and experienced in the field of accounting. But as the way of business is constantly evolving, so is the accounting profession and as such if you want to land the role…

Step by step guide to Online Marketing

“If you fail to plan, you are planning to fail”, said the legendary Benjamin Franklin. Just like any other function in the company’s vertical, even marketing must have a concrete plan. A concrete plan helps the department to take…