If you are part of the digital marketing industry, then you will know how difficult it is to cope up with the constant changing patterns such as changing trends in marketing strategies or changing customer preferences. As a digital marketer, you need to stay ahead of the game by keeping yourself updated with the rapidly changing marketing requirements and that warrants in-depth planning, on-the-spot decision making, marketing trend forecasting and constant monitoring of marketing trends and customer preferences. As such, every good digital marketing agency requires an efficient project management tool to deal with such complicated and unpredictable modifications in workflows. So, here is a list of some of the top project management tools that can be adopted by digital marketing agencies.

  • Basecamp

If you are a simpleton who is looking for a task management tool that just gets the job done without too many hooplas, then Basecamp is the right option for you. Let us look at some of its features:

  • It has a message board for discussion on projects or ideas
  • Team members can be communicated using the chat function
  • Multiple people can be assigned to-do task
  • Generates reports that help to understand the team’s performance better
  • Workamajig

If you need a tool that has to bring together different departments like accounting, creative, client management, new business and production departments, then Workamajig is the go-to platform for you. Let us look at some of its features:

  • A single widget to see all the prospects in the agency’s pipeline
  • Integrates SmartPlus and Strata for media billing
  • Allows project tracking and resource planning
  • Generates aging reports for accounts receivable
  • FunctionPoint

This is another tool that also allows integration of multiple departments under one hood and it is called FunctionPoint. Let us look at some of its features:

  • Assignment of tasks and management of individual workloads
  • Allows sharing of files and enables workflow approvals
  • Dashboard for tracking project timelines and assessment of their profitability
  • Generates financial reports and invoices
  • 10,000ft Plans

Now, for people who seek a visually appealing and interactive interface, 10,000ft is the project management tool that is custom made for them. Let us look at some of its features:

  • Built-in design tools for data analysis required for presentation to clients
  • Drag-and-drop interface that allows managers to make need-based adjustment in project timelines
  • Dashboard for tracking project status
  • Create visual reports for tracking the performance of teams and projects vis-à-vis the goals
  • Teamwork Projects

Teamwork, a HubSpot integration partner, is a project management tool that focuses on bringing together remote workers. Let us look at some of its features:

  • A customized navigation tool for each team member
  • Drag-and-drop interface for adjusting project timelines coupled with Gannett chart for tracking project milestones
  • Allows private messaging to individuals or keeping certain project details private
  • Allows tracking of remote team member’s status and schedule
  • iMeet Central

iMeet Central is an online-based project management tool which was previously known as Central Desktop. Let us look at some of its features:

  • Allows sharing of ideas among creatives over an online based mood board
  • Allows scheduling of events, uploading of notes and sharing of documents
  • Options to make certain files and folders visible only to the agency employees
  • Centralized feedback system
  • Zoho Projects

If you are looking for a project management tool that can manage different business functions, such as HR, finance, sales, and marketing, then Zoho Projects brings to you the perfect tool that allows the team to easily communicate and track progress. Let us look at some of its features:

  • Employees can log both billable and non-billable hours
  • Allows tracking of actual performance versus projected milestones
  • Integration of Zoho Projects with Google Apps forms an efficient collaboration
  • Options to make project chat rooms either private or public
  • WorkflowMax

WorkflowMax, another HubSpot integration partner, is a project management tool that helps agencies to manage various business functions, such as billing, finance, sales, and productivity tracking. Let us look at some of its features:

  • Generates a report that helps to identify the profitable projects and clients
  • Tracking of cost per project and actual versus projected performance to understand profitability better
  • Customization of fields suitable to the agency’s needs
  • Tools to quickly send accurate quotes to prospective clients
  • Brightpod

If you are part of a digital and creative marketing team, then have a look at Brightpod which is a web-based project management tool designed to cater needs of people like you. In this tool, projects are known as ‘pods’ and they are color coded to signify their current status. Let us look at some of its features:

  • Customized workflow for each project
  • Allows managers to track social and content plans by using an editorial calendar
  • Dashboard for each individual of the team so that they can track their own projects constantly
  • Allows logging of time per task, creating recurring tasks, messaging and sharing files via email

CONCLUSION

So, this is my list of top project management tools available for agencies currently. However, this is not an exhaustive list and as such different experts have a different take on it. Nevertheless, whichever tool you end up selecting for your project management needs, you must understand that purchasing and implementing any fancy new software alone will not take your agency to where you want it to reach. If you really wish to scale up your agency then you have to make sure that the people implement the project management tool in the right spirit.