The best time to post on social media is supposed to be the time when your followers and customers are online. Time has changed a lot now, as social media is influencing us in a great way. We are very much dependent on social media nowadays for digital marketing, latest trends and promoting ourselves or our brands.
Now the point is how the posting timings can change our lives, what are the best timings to post on social media in order to reach out to maximum audiences?
There is a lot of difference in the posting timings of different platforms on social media. It gets difficult when you start considering different time zones. Here in this article, I have come up with the specific timings to post on various social media platforms.
There are many brands and social media influencers post the same blogs, videos or images at different times of the day considering the different time zones.
The fact is if you or your brand is quite famous you have to apparently consider more time zones but ideally, that is not supposed to be the case. Which is why, we bring you best time to post on social media for maximum engagement. In fact, you should reach out the almost all of the time zones without posting the same message.
The best practice is to avoid sending out not more than four same posts on the same day and make sure it reaches out to the maximum audiences in different time zones.
Do you know where your followers and customers are located? To know their location, you can use social media analytics tool to obtain data about your followers’ customer’s location. You can use the same data, to plan out which times gets the more engagement of your followers or customers.
Below are the best time to post on social media and the days for posting your blogs, pictures or posts on different platforms.
Most of the Instagrammers operate through their mobile which makes it really handy for your customers or followers to scroll through it whenever they get time. The best time to post on social media like Instagram is from 11 A.M. to 1 P.M. as around 11 A.M. few people travel for the office or have their lunch around 1 P.M. and in the evening after work which is from 7 P.M. to 9 P.M.
Monday, Wednesday and Thursday are the ideal days to post on Instagram. Prefer to avoid posting on Sunday but if you are really keen to post than prefer after 5 in the evening.
If you want better results on Twitter you should prefer posting in between 12 P.M. to 3 P.M. on weekdays, and the highest amount of clicks and retweets occur at 3 P.M.
The engagement can increase if you make sure to post at lunch every day Monday to Friday. The best day to post is Wednesday but the weekends are the opposite of it, so avoid posting on Saturday and Sunday.
LinkedIn is a professional network, so it is always better to post during working hours. The best time to post on LinkedIn is between 10 A.M. and 11 A.M.
The perfect days to post on LinkedIn are Tuesday, Wednesday and Thursday. Avoid posting on weekends and after office hours on LinkedIn as it lowers the engagement and visibility.
The best time to post on Facebook is from 12 P.M. to 3 P.M. on weekdays, as people are more likely to operate through their desktop from office during the free time or during the breaks, while 12 P.M. to 1 P.M. is the most engaging time during the weekends.
Except for Tuesday, other days do well especially Thursday, Friday, Saturday and Sunday which are the best days to post your blog, picture or video. On weekends maximum of the people spend their time scrolling over the Facebook getting you the more traffic.
The genuine time to post on YouTube favours an early afternoon between 12 p.m. and 4 p.m. on weekdays and on weekends most of the people watch the videos around 9 A.M. and 11 A.M.
Ideal days to post videos are Thursdays and Fridays.
The best time to post on social media channel Pinterest is between 8 P.M. and 11 A.M.
The favourable day to post on Pinterest is Saturday, you can even consider Sunday at times. Avoid posting on Pinterest during working hours, as it lowers the engagement of your followers or customers.
What to Prefer?
Always make sure to post on the social media platform considering the time zone where you get the maximum of your followers or customers. It is not possible to know the exact time of your customer’s engagement, so make sure you keep on experimenting with timings. The best solution is to use social media management tools like HootSuite, Buffer and Later to list posts at different times over the span of numerous weeks to find out which time is ideal to post. These tools can help you stay regular with your posting schedule and reach your followers or customers even while you are not available to post.
Constantly observing your social media action and analysing the social data can help you to attain an ideal time to post on social media. As your customers or followers keep on growing, the time of their engagement might vary so make sure to keep on experimenting with the tools and the timings. Follow the above best time to post on social media and see your followers flourish in no time!