Personal Branding is the art and science of individuals marketing themselves as well as their job profiles as “brands”. It is a simple yet effective technique for self-help or self-improvement.
Now you may fine-tune yourself as much to the extent to be eligible for the industry. You may try all your levels best to be successful on the professional front. You might have every trait at par with your employer’s expectations. Professionally you’re a very awesome human being — who’s not only appreciated by co-workers but also by the employer.
Meanwhile though, it is also important to consider your personal growth as a brand altogether. After all, there is a need to uplift yourself on a micro level as well.
Let’s take a quick look at 8 awesome ways to help you towards your personal branding.
Slow down a bit! Let go of your job title, forget your designation, do away with all other formalities surrounding you. It’s time to visualize yourself as the most esteemed worker a company can ever have. For, Personal Branding is all about valuing yourself!
More than just an employee, treat yourself as an asset of your company. Once you start placing yourself ahead of others, you’ll start valuing yourself better — which is what is needed.
Loyalty is one of the most overlooked and unexpected factors in the corporate world. Nobody would really care whether you’re loyal or not, except for your immediate supervisor. Even then, being and staying loyal does pay off big time as far as your manager, co-workers, and customers are concerned.
If no one told you before, put loyalty to yourself first. Then show your sense of loyalty to your team, your assignments, your customers and then your company.
Honesty is not synonymous with the corporate world at all. It is one of the last traits you’ll find in the industry. For one or the other reason, you’d see honesty being killed almost everywhere.
However, it is expected for you to be honest about yourself. From your qualities and attributes to strengths and weaknesses, remain honest of who you are. That’s the best you can do to outdo yourself.
By Competitor Analysis, we do not really mean it in the technical terms. Instead, it can be done on a personal level too. Just identify your own competitors, find out which qualities make them different from you, and understand their approach to work.
Like for instance, your best competitor is your coworker. A simply carried out analysis on your coworker can help you improve on yourself. Then ask yourself, “what have I recently achieved to make myself stand out?” once you’re able to answer the question, you’re through!
Apart from your popularity within the organization, it is equally important for you to have quite an exposure to the outer world as well. One of the greatest ways to have favourable exposure is through networking.
Kick off with building your profile both internally as well as externally. Likewise, you can showcase your skills at workshops and presentations, or sign up for high-end assignments and even enroll yourself for volunteering for committees.
Communication in the form of verbal interaction, telephonic conversations, the way you carry yourself at meetings and group discussions, etc. are a part of your usual official communication.
How you communicate with your coworkers, superiors, customers, and others; play a very vital role in making or breaking as a brand. Hence, make sure you stay as much consistent in your professional communication.
You as a brand would work only better when you have a healthy network to support you. For that, try to build a network consisting your “type” of people. That is, include in your friends, family, coworkers, customers, clients, and so on. The more favourable people you have in your network, the bigger and better are your chances to earn a good name for your brand.
Last but not the least, no matter how hard you’re trying to build a brand for yourself, all your efforts are in vain without proper feedback.
Once you have a good network around you, start acquiring their feedback. If possible, ask for honest and constructive feedback and suggestions based on your performance from your network. This will help you work towards improving your skills and become a better brand.
So go ahead, the aforementioned tips are sure to help you towards personal branding and have better prospects both professionally and personally.