Can SEO strategies ever get outdated? Well yes, and to an extent. Quite a good number of strategies used in search engine optimization have been marked as “outdated”, “terrible”, and “avoidable” in present times. Not to mention, just a couple of decades ago, they were being widely implemented and even brought impressive results.
Following are 6 of those handpicked SEO strategies that are now good to avoid..
Then: Earlier, when search engines were only able to understand minimum languages and simple signals, all they could interpret is the keyword density. That paved the way for a ridiculously huge number of keywords being stuffed into the website. The activity did not only affected quality of the website’s content but also made it irrelevant and pointless.
Now: These days, keywords stuffing is a big no-no. As such, content wherein keywords are irrelevantly used are no longer accepted by search engines. Google and other leading directories conveniently decline such content and refrain from providing an online space to them.
Then: One of the most subdued SEO techniques is to write articles for search engine bots and not for real people. Such website content in the form of a blog or an article; is repetitive on particular keywords almost throughout the content. Upon reading the article, you’ll see that the a couple of keywords are used too many times unnecessarily.
Now: Today, more emphasis is laid on creating human-friendly articles rather than writing one for the bots. Search engines are being optimized to the tune that they interpret as well as analyze such articles for them to be as per the standards. Right from heading tags to meta descriptions — every content is being made people-friendly, after all it is humans who would be buying the products and services.
Then: Just when they discovered link building to be an essential part of SEO, online marketers left no stone unturned to implement the strategy. Link building would be done using different kinds of software programs, leading to the concept of automated link building. The activity resulted in an explosion across guest blogs, forums, submission websites, and blog comments etc.
Now: Search giant Google came up with Webmaster guidelines, wherein activities like automated link building are strictly prohibited. Such poorly spun content are now withheld for plagiarism, which results into their automatic rejection.
Then: Lesser focus was placed on content, which happen to be a very important role in search engine optimization. Lack of adequate time and resources lead to content which used to be below-average. Content with poor readability would be published just for the sake of it.
Now: Thanks to Google’s Panda update back in 2011, today we are being exposed to authentic content having a rich readability. The search giant has further tweaked its core algorithms, which ensures that every new blog/ article is original and plagiarism-free.
Page-based Keyword Variations
Then: Online marketers conveniently devised the strategy of coming up with different keyword variations for different website pages. This was basically done to improve search rankings across search engines.
It contributed to a great deal of mess. Instead of yielding positive results, the tactic produced too much confusion on part of the search engines as they could hardly make out difference in the keywords being used across the pages.
Now: Fortunately, search engines have become smarter due to their frequently updated algorithms. Due to which, marketers need not use keyword variations across multiple website pages.
Like for instance, Google’s RankBrain (machine-learning AI system) is the reason for the search engine’s capability to understand user intentions for a particular search query. RankBrain also assists Google to provide rankings to websites, based on keywords which are not even in the content. How smart!
Multiple Interlinking of Websites
Then: Marketers have been adding multiple interlinks to websites owned by them, as a result to double their SEO efforts. The activity was so intensely undertaken that it got termed as one of the black marks on search engine optimization. For this, marketers would create a series of dummy websites so that more interlinks could be generated.
Now: Google has made marketers realize the importance of website interlinking – in a more legit and valid way. Instead of creating, managing, and marketing dozens of websites for a couple of links; the same effort is being applied to acquiring high quality links from other genuine links. Besides, as such websites are more authoritative, their links tend to get more powerful.
The paradigm shifts in SEO trends become prominent whenever search engines update their functionalities, especially the algorithms. SEO strategies in-vogue today, can be tagged as “obsolete” tomorrow. So, it is only logical to stay updated with most trending SEO strategies, everytime.