About Business Analytics
Business Analytics (BA) and its related terms such as Business Intelligence, Big Data, Data Mining,Data Science, etc. have become a powerful tool for growth in the 21st Century. Accenture report of January 2019 says India can add $1.97 trillion in GDP growth if it can bridge skill gap in advance technologies such as Business Analytics and Artificial Intelligence.
Business Analytics is “the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.” It is a combination of :
1. Techniques: Predictive Analytics, Data Exploration, Clustering, Classification.
2. Tools: Excel, Python, R, Tableau & SQL.
3. Applications: in Retail, Finance, Telecom etc.